Part 9 - Time to create - Create the content of the pages that will contain the reciprocal links. Are there going to be other pages in your website?
This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a website as a cost-effective method to establish a profitable home based business on the Internet.
In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 8 - Create your home page”, I have guided you in creating your home page properly.
In this article I will teach you how to create properly the pages that will contain the reciprocal links.
The structure of the links pages – The Links Index page – The Links pages
1. The structure of the links pages
I have to make clear to you that you will have to create at least 200 reciprocal links in order your website to be considered as important and appear in the listings of the major Search Engines. It is not a good idea to place all the reciprocal links in one page. There are two disadvantages in approaching the reciprocal link issue.
First, a single page containing links to many other web pages may have one theme. In this case the links to other web pages with theme other than the one of this page, will not help to the relevance of these pages. Also, getting a link of a web page that has 200 other outgoing links won’t help the importance of a web page at all.
So, there are going to be web masters that won’t accept reciprocal links requests from you, if they will see a single links page with many-many links.
To be professional and get recognized as one, you have to create a structure of pages where the reciprocal links will be placed. You have to create a page for every theme, similar to the theme of your website. For example, if the theme of your website is “work at home opportunities”, you have to create a page to add links to websites with “work at home business” as their theme. You have to create a page to add links to websites with “work at home job” as their theme. You have to create a page to add links to websites with “work at home opportunity” as their theme. You have to create a page to add links to websites with “work at home resources” as their theme. Other themes to create pages for them are “home business opportunity” or “home business opportunities”, “home based business opportunity” or “home based business opportunities”, “earn money”, “make money” and others.
2. The “Links Index” page
Also you have to create one or more pages for links to web sites with “miscellaneous” themes.
Then you will have to create a web page that will link to these pages, A “Links Directory” page or a “Links Index” page.
Take a look at my structure of reciprocal links at http://www.computer-work-at-home-job.com/index.php/work-at-home-useful-links
As you can see I use 34 pages, where I place the links to the web sites that request reciprocal links.
3. The Links pages
Go to http://www.computer-work-at-home-job.com/index.php/work-at-home-useful-links/52-business-consulting. It is the address of the page where I place the links to websites with “business consulting” as their theme.
One more element is needed to complete the structure of the links in your websites.
It is the information that a webmaster needs from you in order to place in his links pages a link to your website, before requesting a reciprocal link from you. In your “Links – Index” page or in a separated page, easily accessed from your home page, you have to place this information. It is the linking information of your “home page”. This information consists of:
- The title of your home page, which will be the “linking text”
- The description of your home Page
- The URL of your home Page
You can also set up a separated web page where you can place your link procedure. This is what I have done in www.netincome.gr. I have placed the link procedure at http://www.netincome.gr/index.php/library-for-work-at-home-entrepreneurs/11-network-marketing-on-the-internet/25-links-exchange.
You can also see that a link to this page exists in the menu of the website, in the “Site Index” at the right part of every page. The link to this page is “Home Business Owners – Link Exchange”.
Initially you need only the home page and the links structure in order to start building your link popularity. But, as months pass, you must start inserting content in your home page. As you have created a branch in your website, where your link structure resides (with a Links-Index page and all the links pages under this one), you may create a resources page and insert more resources pages under this one. These resources can contain articles, links, programs to download, FAQs (Frequently Asked Questions).
Keep in mind that every page must have a theme and must be optimized for this theme. This theme must be the same with the theme of your website or a relative one.
These pages will help your link popularity and also will create visitors.
A supplementary link exchange technique is also to build the link popularity of your resources pages. For example you can include in your resources pages links to other similar pages with resources, which will reciprocate the link.
But, this is a task that must not be part of your daily work for your first months of the existence of your website. You must concentrate your efforts and dedicate all your time in building your link popularity. Then, after the first 3-4 months, you may consider start adding content to your website.
Next article in the series “Achieving financial freedom with Network Marketing on The Internet” :
Part 10 - Choose a web hosting company
About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as Group Leader of SFI Marketing Group. His main method to promote his home business on the Internet is websites properly optimized to obtain a good rank in the listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method and find more resources on proper domain registration, effective website design and search engines optimization in his website at http://www.free-work-at-home-job.com.
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