Resources to help you understand what e-commerce is and use your website to promote your products and services successfully.

 

Thoughts on creating a positive brand image
For any business to become truly successful, it needs to create positive brand recognition for its product.   This is especially true in small businesses, where there may be thousands of similar companies vying for the customer's attention. The easiest and most fruitful way to think of a brand is as an IMAGE that the audience remembers.  This means that successful branding of a service or product is a matter of creating an image that is Positive, Relevant, and Memorable...